In a way, Todd Butka, the CEO of Murj, personifies the much ballyhooed crossover between Medtech and Tech.
Today, corporate giants such as Google, Apple, and Amazon look to bring their order to the pursued chaos of health care while Medtronic and other Medtech leaders begin to incorporate technology into their devices and systems.
Over a decade ago, Butka crossed over the same line leaving his product manager job at Apple to move into sales at Guidant and then Medtronic.
At Medtronic, he sold implantable cardiac devices such as pacemakers, loop recorders, and implantable cardioverter-defibrillators (ICDs) that continually generate important patient health and technical data.
Butka saw firsthand the challenges physicians and staff faced in collecting data from many wireless sources.
A chance encounter with a successful entrepreneur at a wedding reception led him to realize he had the insight and opportunity to ease their burden by starting Murj, creator of a software application that enables providers to efficiently manage data from implantable cardiac devices.
He founded Murj in 2014. The company secured a seed round in 2015 and recently announced more than $4.5 million in financing, led by True Ventures.
The software culls data from various manufacturers into one dashboard. Butka’s experience at Apple gave him a strong appreciation for simple and beautiful solutions, he explains. “Physicians want simplicity but it’s very complicated to find information quickly. I’ve seen providers struggle with the inefficiencies. Looking at the entire process, I thought there had to be a better way.”
Murj even improved upon the “three click” philosophy incorporated into iPhones by developing a system that meant data were never more than two-clicks away. Being cloud-based also allows Murj to be nimble with updates and fosters simplified implementation, integration, and access of information.
The company carries qualities from both sides of the Tech/Medtech chasm. But its origin story – the discovery of a desire to use technology to ease the burden of patients and practitioners – is something shared on both side of the technological border.