Co-Founder & CEO
Bob is Co-Founder/Chief Executive Officer of Bright Health, a new health insurance startup serving the Colorado individual marketplace, launching Jan 1 2017. Focused on business development and strategy, Bob draws on more than three decades of experience in healthcare innovation to guide Bright Health on its mission to provide a smarter, more connected healthcare experience that strengthens the relationship between patients their care providers. He believes there’s a better way to better health, Bright Health is fulfilling his vision for simpler, more affordable health insurance that connects people to leading physicians and enhanced care. Before co-founding Bright Health, Bob advised private equity firm and venture capital firms on healthcare. He also served on several for-profit and not-for-profit boards. From 1986 to 2008, Bob led a wide range of initiatives as an executive at UnitedHealth Group, becoming CEO in 2000. Bob earned his bachelors and masters degrees from the University of Michigan.