With big name clients like Prudential, Pfizer, Spotify, and Tumblr, Alpha is proving the need for product versatility – within and outside of patient care.
Breaking Health host Steve Krupa talks with Thor Ernstsson, CEO of Alpha, a company launched in 2014 on a mission to make smarter product decisions through on-demand user insights.
Alpha has created a first of its kind testing tool to provide an end-to-end customer development platform. Alpha’s universal tool tests small incremental changes in design, user experience, and user engagement in real time to help a business better know and serve its customers.
Ernstsson, a computer scientist, began his entrepreneurial career with a move from Northern Iceland to Huntsville, AL, home to the US Space & Rocket Center, Cummings Research Park, and NASA’s Marshall Space Flight Center. Unable to qualify for a job in Huntsville’s prominent rocket science scene without US citizenship, Ernstsson carved a place for himself within the start-up ecosystem. In fact, he says his early experience as a lead architect building the world’s most popular social games with Zynga (where virtual communities like FarmVille still bring in over 20 million daily active users) helped him see what was missing in healthcare.
Before leading Alpha, Ernstsson was a CTO at SF- and DC-based Rally Health, a consumer health engagement platform acquired by UnitedHealth in 2014. To learn more about Ernstsson’s insights, join the conversation with Breaking Health here.